How it works
Utilize blue chip GTM strategies to expand into new markets, gain market share, and scale growth.
We work with VCs to help their startups evaluate market opportunities, design winning strategies, and achieve exponential growth by combining growth techniques used by blue-chip consulting firms with battle-tested startup tactics.
We evaluate your organization’s current sales strategy, design near—and long-term growth roadmaps, and help your team execute to drive toward an exit or liquidity event.
Strategy Design
Identify distinct market segments to target effectively, clearly define the value proposition, and develop effective go-to-market approaches, whether direct sales, digital, or hybrid models
Structure Creation
Design appropriate channel strategies for distribution, establish clear roles and responsibilities within the sales organization, and optimize resource allocation and workforce planning based on market demand
Ongoing Management
Develop the right competencies and hiring strategies for sales growth, create effective compensation plans and targets to motivate sales teams, and set up tracking and measurement systems for continuous improvement
Evaluate and Grow
See Client Example
The following includes GTM best practices and initial research for a health-tech startup with $3M in current revenues that is transitioning its business model from services to software.
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References
Jon Blanchard, VP of AI & Data at T-Mobile
Former COO of Viome, a biotechnology company that has raised $170M, Rob worked with Jon on Viome’s international expansion of its at-home biologics test into 6 countries and optimized Viome’s strategy for its 7,000-member affiliate program.
Mick Cannon, Principle & Regional Leader at The Alexander Group
Rob worked with Mick on developing a commercial model and optimization roadmap to successfully integrate ten post-merger subsidiaries and drive sales for a global safety science company with $1B in annual revenue.
Dashon Catlett, Director at The Alexander Group
Rob worked with Dashon on a GTM redesign for a global SaaS organization with $500M in annual revenue. The redesign included sales coverage analysis, role definition, sales process ownership design, headcount sizing, deployment tactics, and a financial business case.
